Last night Alexia Inge, joined by sister Olivia and partners Jessica Moore, Elspeth Waters and Jessica Gearhart (and some celebrity guests), launched independent beauty website Cult Beauty.
Already a favourite with beauty junkies, bloggers and those who want to know the best products on the market, the site is a must-visit for those who want honest opinions, fabulous write-ups and niche creams and lotions that you can’t buy anywhere else.
The party, hosted at hip London salon Bloww, had guests languishing with mini Moets while having mini manicures, eyelashes applied and their hair done. Once all the primping and mingling was over – to music by Mylo – we all headed over to Kitts for the afterparty. How fabulous!
Visit www.cultbeauty.co.uk to see what all the fuss is about!

Pictured: Alexia Inge, Phoebe Frangoul and Louise Roe.
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