Ladies, get your man looking sharp in a pair of Diesel’s new paperweft “Keever” fit jeans. Made out of paper denim, the new type of denim hits stores for autumn/winter 09, formulated using ancient Chinese techniques that have been developed to be lightweight, dry to touch and completely “natural”. The fabric is not only extremely light and breathable, strong and, of course, stylish.
Characteristics of this fabric include a Warp made of 100% organic cotton indigo dyed and a Weft in Japanese paper which gives a particular “dry hand touch” and a characteristic ripple effect.
Attached is a release on how this style of denim is achieved as well as a still life image.
Available from August nationwide priced at £180.00. Stockist details: 0207 833 2255.
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